If you watch TV at all, I’m sure you’ve seen some of the Old Spice ads that have aired in the recent past. You know the ones… “Ladies, look at your man; now look at me; now look at your man; now look at me…”
As far as marketing is concerned these were brilliant ads. They got my attention, and they even caused me to try the product.
Recently, I saw a new Old Spice ad with a new slogan and no “Old Spice guy”. The slogan was “Old Spice: Smell Better Than Yourself”. My first thought was “where’s the Old Spice guy?” My next thought was, “Hmmm, what do I smell like?!”
Truthfully, I know the answer to that second question. I smell like awesome.
I almost always smell like awesome.
Anyone that disagrees obviously doesn’t know awesome… So, there’s that.
Doesn't she look angry?
That new tagline got me thinking though. The way a man (or woman for that matter) smells says quite a bit about that person. For example: If a person is dressed down but smells nice, you can probably assume that person is pretty “clean”. Dressing down may be rare for that person. If a person is dressed up but smells not-so-terrific, you can probably assume that person doesn’t often give a whole lot of thought to his/her whole presentation of him/herself. If a person smells nice, you would expect to find a clean house were you to ever visit. On the other hand, if a person smells like a foot, you’d expect the opposite.
Whether we admit it or not, we judge people based on how they smell. We may not always notice if someone smells good, but you will always notice when someone smells “less than stellar”. Chances are that you don’t have many friends that consistently stink.
If cleanliness is next to godliness, then uncleanliness must be next to all alone-liness.
I bring this up because I think Old Spice is right. We (especially men) need to smell better than our [natural] selves. There is a reason why body odors are referred to as “offensive”. They literally offend people! People genuinely get mad.
Musty
- To emit a horrific odor. To smell extremely bad. To smell like armpits, boiled a**, chopped onions and fried corn simultaneously;
- To smell like horse sex mixed with shrimp, rabbit urine and senior citizen sh*t.
Definition from UrbanDictionary.com…
It’s difficult to make friends who want to stay around you if you always smell musty. You can’t get a date if you always smell like boo boo. Girls tend to frown on that.
Believe it or not - this is a real job, and requires a degree in Chemistry O_o
The moral of the story is to take care of yourself. Find a deodorant that works for you (because everybody is different). Find a body wash/shower soap that you like, and use it. Find a cologne that fits you and use it [in moderation]. Trust me–all people with noses will thank you.
What do you think? Do you make judgements of people based on how they smell? Do you assume things about the cleanliness of a person’s house based on how they smell? Is it just me?? Let me know in the Comment Section.
Until next time…
